In a strong blow to Microsoft, UK based Millward Brown recently announced in their BRANDZ SURVEY that Google is the most valuable brand in the world; the Google name being worth $66.4 Billion, which is about 77% more than it's estimated value in 2006. Within one year, Google has surpassed long established brands like Microsoft, Coca-Cola,Walmart and General Electric.
While this may come as surprise to many, I don't really think it warrants one. I mean, c'mon, think about it--You BLOG with Google, you SCRAP with Google, you TAG with Google, you TALK with Google, you SHARE with Google, you TRANSLATE with Google, you gMAIL with Google and most importantly..you SEARCH with Google and there are many more. Three cheers to Google team, keep up the good work guys:).
Coming back to the Millward Brown rankings; many other big names have joined Microsoft in the losers section viz. IBM(-7%,$33.6Bn), Cisco(-10%,$18.8Bn), Intel(-26%,$18.7Bn), Dell(-24%,$18.9Bn) andYahoo(-6%,$13.2Bn). The winners include Nokia(+19%,$31.7Bn), Hewlett-Packard(+27%,$25Bn), Apple(+55%,$24.8Bn) and Sony(+22%,$11.4Bn). Microsoft lost about 11% of its value last year and now stands at $55Bn; it also lost the #2 spot to General Electric. At number 4 stands a company called China Mobile, valued at $41.2Bn, while Nokia languishes at #12????...pheww!! times really have changed.
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